Content is at the heart of every marketing moment, from the campaigns we run to the events we host. But when content fuels everything from webinars to in-person events, how do you deliver it in a way that’s consistently engaging and impactful?

 Join this session to explore how to create audience-first content experiences that work across channels and live beyond the event. We’ll look at how to align your content and event strategies and how to make your content work harder across digital and in-person experiences. We’ll cover: 

• Ways to bring your content to life across digital and in-person experiences

• Why repurposing is essential to your event content strategy

• How AI tools can help you build more efficient workflows